Chestnut Ridge, NY (February 15, 2016) – MC2 (“MC-squared”) has announced that the company’s recent acquisition of Brand Promotions will form a new division for the exhibit, event, and environment company.
Named MC2 Consumer Events, the division will focus on experiential marketing and brand activations for clients. The division will bring more than 250 event-days nationwide, which includes annual campaigns and single events for B2C and B2B audiences. In addition to consumer engagement events, the new division will provide these services: out-of-home (OOH) advertising, vehicle display design, tour and exhibit activation and operation.
“In today’s saturated market, brands are looking for innovative, high-impact strategies to connect with and engage their target audiences. Event activations and mobile marketing tours allow brands to create an interactive experience for customers – directly where they live and play,” said Gary Benson, MC2 CEO. “Our new Consumer Events division will allow us to provide a new service in turnkey brand activations while providing the same top-notch services/capabilities – design, build, and project management – our clients have come to expect from MC2. We look forward to helping our clients bring their brand to their customers, improve brand awareness and loyalty, and ultimately, driving sales.”
With offices in Los Angeles and Charlotte, NC, the new division brings several national and international clients in the automotive, retail, sports, and entertainment industries to the MC2 client roster. Consumer Events services will continue to be available to these clients and provide the capability to all MC2 clients for direct-to-consumer promotions.
MC2 (“MC-squared”) is a leader in the exhibit and event marketing industry. The company designs, builds and manages integrated marketing programs for events, exhibits, and brand environments for the world’s best brands. MC2 has 15 locations in the U.S. and a location in Düsseldorf, Germany.
For more information contact:
Caroline Meyers, Director Corporate Communications
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