Mirai @ HUBweek

Toyota educated HUBweek attendees about the hydrogen fuel-cell powered Mirai with a digital education experience delivered through a custom AR (Augmented Reality) solution. We created digital assets to support the Mirai story – benefit and feature informational overlays, 3D exterior model, voice-over narration, as well as a physical asset – a large SEG lightbox as the canvas for the AR content. These assets were identified through a detailed storyboard of the experience.

Client Toyota
Place Boston, Massachusetts

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