Magnum Pleasure Pop-up Experience

We partnered with Unilever to launch the Magnum Pleasure Store in Soho, NYC. A vacant retail space in downtown Manhattan was transformed into a sophisticated, social media-friendly environment for Magnum Ice Cream fans. With more than 200,000 custom ice cream combinations to choose from, an immersive experience was created that triggered social media buzz among enthusiastic fans, sharing their personal Magnum Ice Cream combinations.


Client Unilever
Place Soho, NYC

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