KNOWLEDGE

Samsung City Comes to Life at CES

Category: Ideas, Work

Samsung partnered with MC² and McKinney to create the most incredible digital cityscape ever seen at CES in Las Vegas. 

 

What comes to mind when you think of an entire city powered by a tech giant? Hard to imagine, right.

Introducing the first ever “Samsung City.” We made a complicated dream come to life in a matter of weeks, to become the most head-turning display at CES in Las Vegas. A digital cityscape covering 28,000 square feet, showcasing the latest and greatest Samsung inventions and products. The entrance was the most spectacular feature, which was 26 feet high by 105 feet wide, made up of nearly 5,000 LED signage modules, showcasing synchronized moving animation and digital banners. Watch the video below to get a preview of the future with Samsung.

 

 

Want to learn more about our involvement in creating this experience?
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MC² is a brand experience agency. We create memorable and measurable live marketing programs.

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Caroline Meyers
Director MC² Corporate Communications