Knowledge

Our Top 5 Takeaways From CES 2020

Category: Ideas, People, Strategy, Trends, Work

The world’s biggest tech show is over, but we are just getting started.  Kettelie Dubuisson,  Angela O’ Neill  and  Sheri Posey from our Marketing team attended CES 2020 and shared their observations in this thoughtful yet candid Knowledge post.

TAKEAWAY 1: EXHIBITS + INTERACTION = EXPERIENCES

In-booth experiences are all the rage. That was what CES 2020 was all about this year. It was evident that keeping the attendees engaged and informed was a priority at this massive tech event. Canon was ahead of the game with their activation zones and exciting giveaways that inspired and awed guests. In-booth activations featured 4 experiences– Journey of Light, Gaming Studio, Runway Shows and a Portrait Studio.

The Journey of Light:

Attendees were given Canon’s featured product, the EOS M200, and asked to record their journey through lights and infinity mirrors. A digital copy was provided at the end of your journey as a keepsake.

Gaming Studio:

Gaming enthusiasts were given the opportunity to see a gamer in action as they live stream through the EOS M200 and another live streaming device for attendees to view the difference in image quality.

Runway Shows:

Capture images and videos of gymnastic performances as well as a fashion show featuring wearable art. Options for a print and digital copy was provided.

Portrait Studio:

Get your headshots taken by one of Canon’s professional photographers and take home free copies.

Our team was thrilled at the different ways Canon enabled attendees to create fantastic memories on the go.

TAKEAWAY 2 : OLD INDUSTRY / NEW TECH

Kettelie and Angela visited the John Deere activation to get key insights on the mammoth products offered to help identify and promote current and new technologies in agriculture. But here is the catch-Even heavy agriculture equipment displays can be the doorway to a balance of information and entertainment. Sounds crazy right? Read on about what they did to stand apart from the pack.

Interactive Game:

John Deere created a game that mirrored “Dance, Dance Revolution” and showcased the company’s “See & Spray” technology. Attendees engaged while learning about the best agriculture tech out there.

Behind the Wheel:

Attendees who have never seen a 12 foot high Deere tractor were able to sit inside one while learning about the impacts of new technologies. Actual farmers who had used the technology and equipment were on-site to offer guidance and reviews based on their experiences, adding to the human side of tech.

Photo Ops:

John Deere set up a branded wall of greenery and larger than life John Deere machinery that demanded attention, as a backdrop for selfies and Instagram stories.

TAKEAWAY 3: DIGITAL CITIES THRIVE WITH AI

Samsung once again dominated the show floor by creating a new version of their digital city.  This was yet another year of impact and success bringing the Samsung City to life. AI was at the heart of the technology showcased, aiming to make life easier and more comfortable. Some of the tech developments showcased to our team included the following:

AI robots for the Home:

Samsung revealed the grapefruit-sized Ballie, an artificial intelligence enhanced, camera-equipped robot engineered to follow voice command in your home.

The Sero:

Kettelie and Angela got a look at the world’s first TV designed for the new media age- A TV that can become a vertical display!. The TV was creatively positioned within a room of floor-to-ceiling mirrors… ideal for a photo op.

TAKEAWAY 4: TOUCHPOINTS THAT REALLY MATTER AND DATA CONCERNS

Brand experiences that integrated social media as a touchpoint left a lasting impression. From custom hashtags, geolocation gifs, digital takeaways, to oversized product models.  These were the elements that kept attendees buzzing and engaged. Strategic yet thoughtful details that ignited the need to share your individual experience, as they happened.

With privacy and data sharing concerns at an all-time high, our team’s willingness to hand over our phones for instant uploads or share our personal contact information surprised us all. In the end, we realized that as long as the activation was truly a “human-centered” experience and the process was seamless, we were all in.

TAKEAWAY 5 : CONCEPT CARS PUT YOU IN THE DRIVER’S SEAT

At almost every corner, our team encountered an ever-evolving technology concept of mobility. New advances in sound, navigation and automated vehicles took center stage.

 

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Caroline Meyers
Director MC² Corporate Communications