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MC² Creates The First Ever Star Wars Celebration Mural

Category: Ideas, Strategy, Work

The Star Wars Celebration is an epic event celebrating the legendary franchise and the dedication of a legion of Star Wars fans– like the 60,000 fans that attended this year’s gathering. Star Wars Celebration 2019 included teaser trailers for the forthcoming movie, television and game releases, actor panels, celebrity appearances, costume contests, and an exhibit hall with collectibles, paraphernalia, and fan-created displays.

Held in a different city each year as well as in Europe and Japan, Star Wars Celebration is the time for passionate fans to get together to preview what’s next and revisit the Star Wars legacy. 2019 marks the 20th year of Star Wars Celebration so it was the perfect place to take a long look back as well as preview a trailer for the release of “Star Wars Rise of Skywalker,” the final film of the Star Wars franchise.

Here is the teaser video released to invite fans to the biggest Star Wars party of the year.

MC2 Account Manager Bill Bacon and VP Business Development John Mitchell are avowed Star Wars fans. The Texas duo had the unique opportunity to not only attend Star Wars Celebration 2019 in Chicago this year but also provide a stunning centerpiece to the event. Thanks to a project from Lucasfilm, MC2 was asked to provide a throwback 20 years saga reveal and a teaser preview of the next episode before fans even entered the convention hall. Just what did we create for such an ask? Keep reading.

Imagine, if you will, the entrance to McCormick Place in Chicago, the largest convention center in the U.S. (That’s right bigger than Vegas.)  It is the day of Star Wars Celebration 2019. Doors open at 1 p.m. Fans start lining up at 7 in the morning. This is serious dedication.

While they wait, they become aware that 15 feet over their heads, lining the convention center wall is a massive mural. It is 88 feet long and looks to be about 10 feet high. Framed and mounted on truss (those heavy duty metal grids used to hang lighting equipment) the mural takes up the entire entranceway to the Celebration.

But it wasn’t the length or the height or the mount that riveted the attention of Star Wars fans. It was the mural itself. Starting with the very first Star Wars film, the mural depicted every film and TV show from Lucasfilm’s Star Wars franchise. The main and secondary characters, the theme, even the mood of the episodes was captured in one, intertwined, seamless graphic.

Except for the last panel. That had a black drape over it. And social media lit up with possible explanations of what was behind it. Then, after the panel was revealed to represent the final episode, there was as much discussion about what the panel suggested the final episode would be about.

Check out more details in this video posted by a Star Wars fan, revealing what the mural actually depicted.

This special mural was a total team effort. From the original idea by Lucasfilm President Kathy Kennedy to Executive Creative Director Doug Chiang as art director to artist, Jason Palmer, who was just 13 years old when the original Star Wars film debuted. The art was printed on fabric in one long seamless stretch and mounted at McCormick Place in time for the show open.

“The mural played a pretty big part in Star Wars Celebration and weaves together all the Star Wars Saga into one massive piece of art,” according to Bill Bacon. “We were really proud that we had a part in presenting the complete story of Star Wars to devoted fans.”

In case you missed it, here are the highlights of the biggest Star Wars party of the year. Watch out for segments showing the mural in the beginning of the video.

 

Lucasfilm’s “Star Wars Rise of Skywalker” comes out in December 2019.

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Caroline Meyers
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