Experiential campaigns are designed to connect audiences with brands in a more meaningful way. But with changing consumer trends in an ever-evolving digital landscape, how do brands keep up to speed? Watch Florian Faber, CEO MCH Live Marketing Solutions, as he provides his perspective on how MCH, MC² and Expomobilia work together as one organization across the world, to provide strategic experiential solutions to leading brands of today. According to him, experiential experts can help brands connect with their fans globally, through a three-tier service model of strategic consulting, creative design and implementation.