MC² designed and installed Akamai’s 40′ x 70′ exhibit at NAB. From discovery to ideation to design to execution, our team of designers and strategists interpreted the client’s vision to create a branding statement combined with an environment for attendee engagement and interaction. The exhibit offered visitors a platform to experience and learn Akamai’s latest media delivery and security solutions. With live demos and presentations being conducted throughout the duration of the show, Akamai’s exhibit was specifically designed to welcome people into the space. In the rear, three conference rooms were constructed to facilitate private conversations with prospects and partners.