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The need for face-to-face interaction has never been more important. According to a report from Meeting Professionals International (MPI), 40% of prospects converted to new customers via face-to-face meetings, and 28% of current business would be lost without face-to-face meetings. Both face-to-face and virtual marketing are essential components to any company’s communications strategy.
Click below to read some benefits of both approaches, plus an example of how they can be combined to maximize return on investment.
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