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The proliferation of digital and, in particular, mobile technology has dramatically influenced 2017 marketing plans. It increases the need to both connect and engage in the right ways, with the right tools, and to deliver the right messages at every phase of the path-to-show: from pre-show, to the show floor, and even post-show lead retrieval. While technology has absolutely made connectivity at each phase easier, there is still one fundamental reality that technology alone cannot deliver: it doesn’t build relationships. And in the trade show world, relationships mean business.
Click below to read our latest white paper on Face-to-Face marketing and why everything old is new again.
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