MC² Wins Event Design Award for Pioneer's KURO Retail Stores
Chestnut Ridge, NY (November 10, 2008) — Leading experiential marketing agency MC² has earned a bronze Event Design Award in the Best Retail Environment category for the store-in-store, brand building environment it created for Pioneer’s high-end KURO plasma screen. The Event Design Awards are sponsored by Event Design magazine.
After reviewing hundreds of entries, an elite panel of design experts selected MC2’s entry citing its use of design innovation to achieve Pioneer’s marketing objectives. Located in Paramus, NJ, this debut installation is the first of 55 retail environments MC² is creating for Pioneer around the country, all of which will be completed by the end of 2008.
Drawing inspiration from the brand itself (KURO means black in Japanese) the environment combines an intense color palette with sleek, modern ambiance. Dramatic halo lighting showcases the KURO products against brilliant polished surfaces—an effect which expands the perceived size of the room. Sharp-edged, glossy-black fixtures define the space and underscore the product’s premium quality.
“We designed and built the environments to reflect the dramatic intensity of the KURO product, to articulate its advanced technology and to draw the quality driven demographic Pioneer’s marketing team targets,” says Rob Murphy, chief marketing officer of MC².
About MC²
MC² is a nationally recognized leader in the exhibit and event marketing industry. The company specializes in design, production and management of integrated marketing programs including events, exhibits, permanent and mobile environments and executive briefing centers.
Headquartered in Chestnut Ridge, NY, MC² has 10 locations throughout the United States and alliances around the world to serve such customers as Canon USA, Samsung Electronics, Michelin North America, Cisco, Fuji and Rubbermaid.
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Contact: Caroline Meyers
Dir Corporate Communications, MC²
845-639-8639
cmeyers@mc-2.com
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