White Papers & Articles

• Is Face-to-Face Marketing Old School? Will face-to-face events survive the digital age? Why could face-to-face marketing be considered "old school?" Find out in this informative white paper.
• Meeting Green: How to Save Money and the Environment. Steering clear of green meeting challenges is not a good idea anymore.
• Delivering High-Value Experiences to Customers: How Proprietary Events Leverage The Power of Partnership. When done right, proprietary events offer high value to customers and an opportunity to meet expenses.
• The Generational Marketing Balancing Act. Marketing has always been a balancing act, but with five generations of Americans in the marketplace, today’s professionals seem to have more than their fair share to contend with.
• Mobile and Social Media – New Communications Methods for Event and Trade Show Marketing. “Is your company always looking for new ways to deliver your messages and products at trade shows?” Seventy-five percent of the responders said yes.
• Future of Exhibiting Report. The report reveals current challenges and highlights three essentials to successful exhibiting programs in the future, according to focus group participants.