Third paper in our three-paper series:
Can Exhibiting be Friendlier?
What Exhibit Marketers Want for the Future

A virtual focus group of event marketers considered ways to make exhibiting more friendly in the next five years. Consensus?
• The industry is in dire need of
standardization
• Event marketers should receive the
respect they deserve
•
Technology is the sleeping giant of exhibiting
Find out what other event marketers are saying about the future.
Download your copy of "Can Exhibiting Be Friendlier?
What Exhibit Marketers Want for the Future."
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