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MC² Resource Center
 

Trade Shows & Events | Survey Report

Third paper in our three-paper series:

Can Exhibiting be Friendlier?
What Exhibit Marketers Want for the Future

Future of Exhibiting ReportA virtual focus group of event marketers considered ways to make exhibiting more friendly in the next five years. Consensus?
• The industry is in dire need of standardization
• Event marketers should receive the respect they deserve
Technology is the sleeping giant of exhibiting

Find out what other event marketers are saying about the future. Download your copy of "Can Exhibiting Be Friendlier? What Exhibit Marketers Want for the Future."

Do you have opinions about the Future of Exhibiting?
Take the survey! Your responses are anonymous.

Trade Shows & Events | White Paper

Second white paper in our three-paper series:

Is Face-to-Face Marketing Old School White Paper

Is Face-to-Face Marketing Old School?

Will face-to-face events survive the digital age? Why could face-to-face marketing be considered "old school". Find out in this informative white paper.


Download "Is Face-to-Face Marketing Old School?"

Green Meetings | White Paper

First white paper in our three-paper series: Green meetings white paper

Meeting Green: How to Save Money and the Environment

Steering clear of green meeting challenges is not a good idea anymore. Download "Meeting Green: How to Save Money and the Environment" and make your next meeting greener than ever.

How green is your trade show program?

Speak up and green your tradeshow program

Greening the world...one trade show at a time.

How green is your trade show program?  Download our handy PowerPoint file — "Greening the world...one trade show at a time." — and be ready to speak up at your next planning meeting.
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Marketing eBooks for Exhibitors
How to Get What You Came For at a Trade Show eBook "How to Get What You Came For at a Trade Show" Attending trade shows can be a scrutinized marketing expense. Download our guide to making the most of a trade show visit. Share it with your customers! Updated for 2011!
Top 5 Reasons to Exhibit Now eBook "Top Five Reasons to Exhibit Now" Limiting or eliminating your trade show program may not be the best way to reduce marketing spending. Download this ebook now.
Leave An Impression not a Footprint eBook "Leave an Impression
Not a Footprint."

Why switch from printed to digital marketing materials?
Find out in MC²'s guide.