NEWS

Posted April 18, 2016

Nokia Bell Labs Anomaly Recognized with a Prestigious Interactive Media Award

Chestnut Ridge, NY – April 18, 2016 – MC2 (MC “squared”) was recognized for excellence with a Best-in-Class award for their installation “The Anomaly” at Nokia Bell Labs. The award was in the category Interactive – Kiosk / Public Exhibit / Museum from the Horizon Interactive Awards, a leading international interactive media awards competition.

The 14th annual international competition saw over 1100 entries from 21 countries. An international panel of judges, comprised of industry professionals with diverse backgrounds, evaluated categories ranging from online advertising to mobile applications. The 2015 winning entries showcase the industry’s best interactive media solutions including public exhibits.

The Anomaly is a 24-by-18 foot, 360-degree immersive environment, including a floor-to-ceiling 4K video wall with touchscreen capability. It is inspirational in both form and function – something benefitting the great research minds that work at Nokia Bell Labs. The Anomaly has become part of daily life at Nokia Bell Labs and is used as a technology demonstration space, a classroom, a video and graphics library, an executive meeting space, a videoconference room and a broadcast hub.

“Nokia Bell Labs’ role is and always has been to invent the future,” said Dr. Marcus Weldon, president of Nokia Bell Labs. “With The Anomaly, our concept was to create a unique platform for human communication. It was designed in collaboration with MC2
to enable experiences of the future that our internal audiences and invited guests can’t get anywhere else.”

“We are delighted that The Anomaly for Nokia Bell Labs won the attention of the judges at this year’s competition,” said Russell Reich, MC2
Chief Strategy Officer. “What we are proudest of, however, is working with Nokia Bell Labs and its president, Dr. Marcus Weldon, to create a platform worthy of their astounding innovations and future ambitions.”

About MC2

MC2 (“MC-squared”) is a recognized leader in the exhibit and event marketing industry. The company designs, builds and manages integrated marketing programs for events, exhibits, and brand environments for the world’s best brands. The company has locations in the U.S. and Germany. For more information, visit www.mc-2.com

About Nokia Bell Labs

Nokia Bell Labs is the research and scientific development arm of Nokia and a global leader in the technologies that connect people and things. It is the birthplace of world-changing innovations, including the transistor, cellular phones, solar cells, the laser, the UNIX operating system, and the C programming language. Eight Nobel Prizes have been awarded for work completed at Nokia Bell Labs. For more information, visit www.bell-labs.com.

About the Horizon Interactive Awards

In its 14th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received tens of thousands of entries from many countries around the world and nearly all 50 US States. Each year, those entries are narrowed down to the “best of the best” to be recognized and promoted on and international stage for their excellence. The judging process involves a blend of the Horizon Interactive Awards advisory panel, an end user panel and an international panel of volunteer judges consisting of industry professionals. Winning entries have been dubbed the “best of the best” in the interactive media industry. For more information, visit www.horizoninteractiveawards.com

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