McAfee — Building blocks for security

MC2 provided turnkey exhibit services for McAfee, an Intel Company, at RSA 2012. This included the design, fabrication, installation and dismantling of McAfee’s trade show booth. MC2 also developed and executed a unique and effective in-booth activity to help drive traffic to the booth.

World-famous LEGO artist, Adam Tucker built a model of the Security Connected environment made entirely of LEGOs. MC2 created the concept for and designed the Security Connected game. The game proved to be a winning strategy for drawing more attendees to – and keeping them at – McAfee’s booth. Incorporating the game into the booth’s design created a show floor attraction and an interactive activity to truly immerse them in the McAfee brand.
  • The promotion won Bronze for Best Use of Integrated Media in the First Annual E.X.C.I.T.E. Awards from Expo magazine
  • Received a Galaxy Silver Award for Design: Trade Show Booth Display.
  • The exhibit was featured in the April 2013 issue of EXHIBITOR magazine.
  • For additional photos, visit McAfee's complete Flickr set.
Download the case study.
Copyright 2012-2014 by MC2