John Deere — Hefting heavy equipment gracefully

John Deere's mammoth 35,000 square foot exhibit at ConExpo/ConAg put 31 pieces of heavy construction equipment on display. But that was just the beginning. The company unveiled a new machine at the show, mounted an Excavator Simulator Challenge which tested a contestant's ability to maneuver construction materials and took kiosk surveys from visitors with a wanted John Deere cap as a thank you.