John Deere's mammoth 35,000 square foot exhibit at ConExpo/ConAg put 31 pieces of heavy construction equipment on display. But that was just the beginning. The company unveiled "The Chatterbox" at the show, a mobile recording studio designed to get feedback from customers about John Deere and the industry. Working with Gyro HSR, MC2 built The Chatterbox to look like a piece of John Deere equipment.

Winner 2012 Platinum MarCom Award for Customer Feedback Promotion. Read the case study.