|Chestnut Ridge, NY (March 6, 2013) –When it comes to an effective branding strategy effective trade show booth design, content is king. However, according to the recent study conducted by the Content Marketing Institute and MarketingProfs, B2B Content Marketing: 2012 Benchmarks, Budgets & Trends, respondents identified "producing the kind of content that engages prospects and customers" (41 percent) and "producing enough content" (20 percent) as major challenges in content marketing for business-to-business marketers.
Matt O’Mara, senior vice president of client services at MC2 ("MC-squared"), will address solutions to these challenges during his presentation, Tap Your Agency to Super-Charge Your Content, one of four new topics from MC2 added this year to the EXHIBTOR2013 conference. In his presentation, O’Mara will show how trade show communication has moved from a one-way broadcast to a dialog where content is king. He will explain how to develop relevant, on-strategy messaging by learning to work with your advertising agency. The presentation will be held at 8:00 a.m. on Thursday, March 21, 2013 at EXHIBITOR2013 conference.
"A strong agency relationship is a tremendous resource for the trade show marketer," O'Mara states. "I want those who take this course to come away with an understanding of how to work with their advertising agency to meet the challenges to creating content and championing their brand."
O’Mara leads the MC2 Detroit office and develops new business company-wide. His passion for marketing has fueled his successful career in experiential marketing. Over the course of his career, O’Mara ran his own advertising agency and held positions with Saatchi & Saatchi, Doner Advertising and Team One Advertising. Before joining MC2 last May, he served as General Manager of the Detroit office of Imagination: The Americas, a global full-service creative agency, where he led the Ford Motor Company Auto Shows and Events business.
Other MC2 executives will present on new face-to-face marketing and professional development topics during the EXHIBITOR conference. These MC2-led presentations include:
Collaborate, Create, Succeed, Maximize Results Through the Power of Design
Philip Lauzon, creative director, MC2
Shana Carr, division president, Southwest, MC2
Event Portfolio Alignment
Cindy Provencher, division president, Chicago, MC2
Alan Cordial, senior vice president, account development, MC2
Experiential Storytelling: Where Customer-Centric Content is King
Ken Dec, senior vice president of client services and strategy, MC2
Employing Sensory Stimulation in Face-to-Face Marketing
Russell Reich, senior vice president of creative strategy, MC2
For more information about the presentations or to register for a class, visit EXHIBITOR2013 conference sessions online. MC2 speakers at this year’s conference will be available for questions at MC2’s booth all five days of the event.
MC2 ("MC-squared") designs, builds and manages integrated marketing programs for events, exhibits, and brand environments for the world's best brands. Our unique rental exhibit system, EcoFlex™, is a green alternative to custom exhibit rentals and offers end-to-end exhibit services for an all-inclusive price. A strong supporter of education, MC2 has sponsored EXHIBITOR magazine's FastTrak education program since 2001. We have 12 locations in the U.S. and Germany to serve our clients.
For more information, visit www.mc-2.com or MC2's eConnections blog at http://mc2talks.mc-2.com/. Follow MC2 on Twitter @MC2_Exhibits and @MC2_FastTrak and on Facebook at http://www.facebook.com/MC2Exhibits.