Chestnut Ridge, NY (March 24, 2012) — Whether it’s budgets, time management, or creating a quality exhibit design that meets marketing objectives, managing a trade show program is not without its challenges. Under the theme, “You Talk, We Listen”, MC2 (Booth #1445) asked attendees at EXHIBITOR2012 (March 5 - 7, Las Vegas, NV) to sound-off on their trade show challenges.
At the close of the show, MC2 put those hopes and dreams to music and e made a video of attendee responses. (See You Talk ...We Listen video.).
Visitors to the booth had the option to speak, sing, or rap their top-of-mind issues, which MC2 will playback as a video mash-up on oversized plasma screens displayed on a central tower within the booth. After guests have stepped up to the mike in the booth’s mini-recording area they can meet with MC2 staff to talk one-on-one in a chic, yet relaxed environment.
“At MC2, our job is to make our clients’ jobs easier and to create successful exhibiting programs. We believe that great communication is essential to achieving this. And, the key to great communication is listening,” said Rob Murphy, chief marketing officer, MC2. “We understand our clients’ pain points. This year at EXHIBITOR2012, we wanted to create a fun, unique experience for attendees to express their thoughts – the good and the not so good – on exhibit and event management.”
MC2 is a nationally recognized leader in the exhibit and event marketing industry. The company specializes in design, production and management of integrated marketing programs including events, exhibits, permanent and mobile environments and executive briefing centers. MC2's rental exhibit program, EcoFlex, is a green alternative to custom rental exhibits. Headquartered in Chestnut Ridge, NY, MC2 has 11 locations throughout the United States and alliances around the world to serve such customers as Canon USA, The Hershey Company, Cisco Systems, John Deere and Bloomberg.