Chestnut Ridge, NY (May 9, 2012) – MC2 ("MC-squared"), a nationally recognized and award-winning exhibit and event marketing company, has announced that Russell Reich has joined the company as Senior Vice President, Creative Strategy. Reich will direct creative strategy for new business opportunities as well as for existing clients.
Reich has twenty years of experience as a senior creative and marketing communications strategist for an array of Fortune 500 clients. Reich has developed numerous interactive simulations for engaging and enhancing visitor experiences on trade show floors and at corporate events. His writing and creative credits include museum and trade show exhibits, product launches, video scripts, and a wide variety of communications for such clients as IBM, Pfizer, Deloitte and other leaders in the technology, pharmaceutical and financial industries as well as in the non-profit field. Webmaster magazine has called him “[one of] the people who could see far enough into the future to create it.”
He is the author of numerous books and articles and has deep involvement in theater and community service. Reich graduated with a BA from Colgate and an MFA from Columbia.
"Russell's creative and strategic background in market analysis, strategic research and creative direction will augment our approach to current and new business," said Robert Murphy, MC2 Chief Marketing Officer. "We are excited that he has chosen to join MC2."
A resident of New York City, Reich will work from MC2's headquarters in Chestnut Ridge, NY.
MC2 ("MC-squared") designs, builds and manages integrated marketing programs including events, exhibits, permanent and mobile brand environments, simulations, and executive briefing centers. The MC2 network has 11 locations throughout the United States and alliances around the world. Our unique rental exhibit system, EcoFlex™, is a green alternative to custom exhibit rentals and offers end-to-end exhibit services for an all-inclusive price. MC2 has sponsored EXHIBITOR magazine's FastTrak education program since 2001, with more certified session leaders than any other company in our industry. Our clients include: ITT, Cisco, Hershey, Pioneer, Canon, Dyson, Bloomberg, Motorola, McAfee, John Deere, Nike, Volvo CE, and Samsung.
For more information, visit www.mc-2.com or MC²'s eConnections blog at mc2talks.mc-2.com/. Follow MC2 on Twitter @MC2_Exhibits and @MC2_FastTrak and on Facebook at www.facebook.com/MC2Exhibits and LinkedIn at www.linkedin.com/company/mc2-events-exhibits-environments.
Click on thumbnail to download high resolution version.