Chestnut Ridge, NY (February 24, 2012) — Whether it’s budgets, time management, or creating a quality exhibit design that meets marketing objectives, managing a trade show program is not without its challenges. Under the theme, “You Talk, We Listen”, MC² (Booth #1445) is asking attendees at EXHIBITOR2012 (March 5 - 7; Las Vegas, NV) to sound-off on their trade show challenges.
Visitors to the booth will have the option to speak, sing, or rap their top-of-mind issues, which MC² will playback as a video mash-up on oversized plasma screens displayed on a central tower within the booth. After guests have stepped up to the mike in the booth’s mini-recording area they can meet with MC² staff to talk one-on-one in a chic, yet relaxed environment.
“At MC2, our job is to make our clients’ jobs easier and to create successful exhibiting programs. We believe that great communication is essential to achieving this. And, the key to great communication is listening,” said Rob Murphy, chief marketing officer, MC2. “We understand our clients’ pain points. This year at EXHIBITOR2012, we wanted to create a fun, unique experience for attendees to express their thoughts – the good and the not so good – on exhibit and event management.”
Off the show floor, MC² will showcase its commitment to education as the sponsor of the graduation ceremonies for the Certified Trade Show Marketer (CTSM) program, which will be held on the second floor of the Mandalay Bay Convention Center in Las Vegas, NV on Sunday, March 4, 2012. Additionally, MC² executives will present on face-to-face marketing and professional development topics during the Conference at EXHIBITOR. MC²-led presentations include:
- Half-Day Workshop: Women in Command: A Business Guide for the Successful Woman
Ellen DeRosa, SPHR, corporate director of human resources, MC²
Tune Up Your Event Portfolio for Maximum Results (New Class)
Cindy Provencher, division president, Chicago, MC² and Alan Cordial, principal, Calan Communications
- Graphics Boot Camp: The Basics Every Event Manager Should Know
Brian Baker, creative director, MC²
Field Trip: The Best Thing is Being There – Site Inspection Workshop
Scott Williams, MC²
- Building Excitement at One of the World’s Largest Shows - John Deere at ConExpo 2011
Philip Lauzon, creative director, MC², Shana Carr, division president, Southwest, MC², and David Althaus, (CTSM candidate), manager of events and promotions, John Deere Construction and Forestry
Field Trip: Strategic Sales Tools: The Benefits of Executive Briefing Center Programs
Saul Stokes, designer, MC², Mimi Peckham, senior account executive, MC², and Darby Mason-Werner, CTSM, corporate briefing center (CBC) manager, Xilinx
Make a Big Impact with Proprietary Events (New Class)
Cyndi Davis, senior vice president, strategic business development, MC²; Dennis Church, division president, MC²
Design is Subjective! (New Class)
Shana Carr, division president, Southwest, MC², and Philip Lauzon, creative director, MC²
Taking Charge of Building Your New Exhibit (New Class)
Gary Levitt, senior vice president, MC²
For more information about the presentations or to register for a class, click here. Speakers at this year’s conference will also be available for questions at MC²’s booth.
MC² is a nationally recognized leader in the exhibit and event marketing industry. The company specializes in design, production and management of integrated marketing programs including events, exhibits, permanent and mobile environments and executive briefing centers. MC²'s rental exhibit program, EcoFlex, is a green alternative to custom rental exhibits. Headquartered in Chestnut Ridge, NY, MC² has 11 locations throughout the United States and alliances around the world to serve such customers as Canon USA, The Hershey Company, Cisco Systems, John Deere and Bloomberg.
For more information, visit www.mc-2.com
or check out our blog, MC2Talks, at http://MC2Talks.mc-2.com/
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