MC² and Constellation Communication
Present MarketingProfs PRO Online Seminar

Trade show industry experts share hands-on tips for qualifying leads

Chestnut Ridge, NY (December 1, 2011) – Trade shows are one of the most common, cost-effective, and successful, ways for a brand to connect with a high number of customers and prospects at once. However, in today’s highly competitive marketplace, showing up is not enough. Real effort needs to be expended to ensure time is spent with the right people and to know how to disengage with the wrong ones.

MC²'s Rob Murphy and Constellation Communication Corp’s Ed Jones will address best practices for developing and implementing a thorough qualifying process for trade show leads during a MarketingProfs PRO online seminar entitled, “Make Your Next Tradeshow a Qualified Success.” During the presentation, Murphy and Jones will highlight the numerous business benefits of face-to-face interaction at trade shows and provide marketing professionals with actionable tips on generating real, qualified leads to maximize trade show investment and generate a positive ROI.

The 90-minute online seminar will be held on December 8, 2011 at 11:30am EST. The seminar is free for MarketingProf PRO members or $129.00 for the single presentation. For more information about the seminar or to register visit http://www.marketingprofs.com/marketing/online-seminars/451

Murphy is the chief marketing officer of MC², a leader in the exhibit and event marketing industry. His background is in building effective marketing tools in face-to-face, print, video, interactive electronics, web-based solutions and training. Rob directs all marketing efforts for the company, including the Exhibitor FastTrak seminar program, and new sales initiatives.

Jones is the chief executive officer of Constellation Communication Corp. He has nearly thirty years experience crafting prospect, customer, and employee communications programs that have improved the bottom line of many businesses. He developed the “Financially Justified Selling” curriculum and introducing the concept of the “Payback Ratio” for event marketing effectiveness for major brands and event marketing firms.

MarketingProfs (www.MarketingProfs.com) holds 36 PRO Seminars a year providing marketing professionals with smart, actionable tips on a wide range of marketing topics from social media and content marketing to lead generation and online conversions. With more than 400,000 members and subscribers, MarketingProfs is a leading online resource for the marketing industry and delivers free daily publications, virtual conferences, podcasts, and enhanced professional development training programs to help marketers stay up-to-date on the most important trends —and how to apply them to their businesses.

About MC².
MC² is a nationally recognized leader in the exhibit and event marketing industry. The company specializes in design, production and management of integrated marketing programs including events, exhibits, permanent and mobile environments and executive briefing centers. MC²'s eco-friendly exhibit program, EcoFlex™, combines booth design, services and components in an all-inclusive package. As the proud sponsor of ExhibitorFastTrak since 2001, MC² is committed to advancing education within the industry. Headquartered in Chestnut Ridge, NY, MC² has 11 locations throughout the United States and alliances around the world to serve such customers as Canon USA, Samsung Electronics, The Hershey Company, Cisco Systems, and Verizon.

For more information, visit www.mc-2.com or MC²'s eConnections blog at http://econnectionsblog.mc-2.com/. Follow MC² on Twitter @MC2_Exhibits and @MC2_FastTrak and on Facebook at http://www.facebook.com/MC2Exhibits.

About Constellation Communication Corp. Constellation Communication Corp. is a consulting and research firm specializing in helping clients gain the best possible Return on Investment (ROI) from face-to-face events. Constellation provides planning and measurement support including market research, planning support and event ROI analysis and reporting. Constellation’s services include support for internal events such as meetings and external events including trade shows and conferences.

For information on Constellation, visit http://www.constellationcc.com or check out their blog http://constellationcc.blogspot.com/. Follow Constellation on Twitter @edjonescc.