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Virtual focus group reveals outlook for industry future, offers suggestions for friendlier exhibiting
Chestnut Ridge, NY (January 7, 2011) — MC², a nationally recognized exhibit and event marketing company, today released, "Can Exhibiting be Friendlier? What Exhibit Marketers Want for the Future." The report is based on the feedback from 57 event marketers and event managers who participated in the company's virtual focus group held in summer 2010. The free report is available on MC²'s website.
MC² conducted the virtual focus group to examine the future of exhibit management and to identify ways to make exhibiting more friendly in the next five years. The report reveals current challenges and highlights three essentials to successful exhibiting programs in the future, according to focus group participants:
* Standardizing process for repeatable details to allow time to focus on brand-building strategies
* Having management buy-in and better metrics to demonstrate ROI and the value of trade show programs
* Increasing use of technology in the design of exhibits and trade show programs
"Face-to-face marketing events are critical to building deeper and profitable relationships. As we look to a new decade, MC² wanted to identify ways to best support event marketers efforts to develop and deliver successful programs in the future," said Rob Murphy, CMO, MC². "While we found that many of the issues confronting the industry 10 years ago are still applicable today, there is an opportunity for the industry to come together to resolve these issues."
The report further reveals the event marketers perspectives on how advancements in technology have influenced event management, the changing role of suppliers and vendors, and barriers to professional development.
About MC²
MC² is a nationally recognized leader in the exhibit and event marketing industry. The company specializes in design, production and management of integrated marketing programs including events, exhibits, permanent and mobile environments and executive briefing centers. MC² rental exhibit system, EcoFlex, is a green alternative to custom exhibit rentals. MC² has 11 locations throughout the United States and alliances around the world to serve such customers as Canon USA, Samsung Electronics, Cisco Systems, The Hershey Company, and Rubbermaid.
For more information about MC², visit www.mc-2.com or MC2Talks blog at http://MC2Talks.mc-2.com/. Follow MC² on Twitter @MC2_Exhibits and @MC2_FastTrak and MC² on Facebook at http://www.facebook.com/MC2Exhibits.
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For information:
Caroline Meyers
845-639-8639
cmeyers@mc-2.com
Request your copy of the report.
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