Is Face-To-Face Marketing (gulp) Old School?

MC² Releases White Paper on Face-to-Face Marketing

Chestnut Ridge, NY, July 14, 2010 — MC² announced the second in a series of three white papers for 2010: "Is Face to Face Marketing Old School?"

Virtual meetings and events — where attendees participate in a trade show experience on the Internet — have long been considered a substitute and a threat to face-to-face events because of their lower cost to produce and ease of attendance. "Is Face-to-Face Marketing Old School?" explores how the blending of face-to-face strategies with virtual tools can measurably enhance the value of event marketing programs at incremental costs.

Points covered the white paper are:
* Will face-to-face events survive the digital age?
* Why face-to-face marketing could be considered "old school"
* Compares the benefits of F2F and virtual events
* Traces face-to-face marketing from Biblical times
* Initial take away: Virtual events have a place in the face-to-face toolkit

Download the paper here.