CONSUMER ELECTRONICS | ENVIRONMENTS | RETAIL
Winner 2008 Event Design bronze award for Best Retail Environment.
Retail store-in-store environments give the product a branded "home" inside another retail outlet. For Pioneer, MC² developed the following program:
- 55 contracted locations
- Different color palettes for dealers to choose from
- Design elements, graphics and accessory standardized for production and efficiency
- MC² provided design services, fabrication, painting, flooring and installation
- Coordinated production in cities across the U.S.
- Program minimized dealer empty space and loss of revenue
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