CONSUMER ELECTRONICS | ENVIRONMENTS | RETAIL

Pioneer Store-in-Store

Retail store-in-store environments give the product a branded "home" inside another retail outlet. For Pioneer, MC² developed the following program:

• 55 contracted locations
  
• Different color palettes for dealers to choose from
  
• Design elements, graphics and accessory standardized for production and efficiency
  
• MC² provided design services, fabrication, painting, flooring and installation
  
• Coordinated production in cities across the U.S.
  
• Program minimized dealer empty space and loss of revenue
  

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