MC2 Blog -- Trade Show and Event Industry, EXHIBITORFastTrak - Summer, plus heat, plus sailboats flitting about the lake equals FastTrak Chicago!

Location: Blogs

Posted by: Todd Simon

Summer, plus heat, plus sailboats flitting about the lake equals FastTrak Chicago!

I want to give you an update on MC²'s exclusive sponsorship program – the Exhibitor FastTrak CTSM program.

For those of you that don’t know what FastTrak is all about, it’s the regional seminar series for the Certified Trade Show Manager certification (CTSM) or Continued Education Units (CEUs) from Exhibitor Magazine and Northern Illinois University Outreach. MC² is the founding and sole sponsor of this educational seminar series and we have hosted more than 26 FastTrak seminars around the country beginning in 2002.

We’ve been coming to Chicago for the past four years and the attendees really love it. Chicago is such a great city to hold a meeting or an event. So much to see and do.

This year proved no exception. We had 80 attendees from 25 states and Canada that attended the three-day event. We stayed at the James Hotel (wonderful) and had 16 presenters give 21 sessions to the attendees. The attendees represented 72 companies from 31 industries with computer software and finance representing the most. Their varied backgrounds animated the discussions and allowed comparisons between programs.

The sessions ranged from The Nuts and Bolts of Budgeting to Event Logistics, Spontaneous Speaking, and Outsourcing to Growing your Brand, Graphics Bootcamp and Project Management. There were many positive comments regarding the mix of topics most being about the breadth of the information that was presented.

The buzz I picked up from the roundtable luncheons centered around the higher level of scrutiny corporate is putting on the marketing departments. It seems that almost everyone is involved in some type of measurement program and is having to do some reporting on their program effectiveness. No wonder the number of measurement and ROI presentations has grown from 7 seminars in 2005 to over 42 this past year.

The FastTrak year is half way through. We have San Francisco coming up the last week of September and then Atlanta (which is home for me) in November.

If you want more information about FastTrak, just click on the Exhibitor FastTrak logo in the upper right corner of this page.

Hope to see you at FastTrak soon!

Avg Rating:

0 Comments | Add Comment