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Chicago FastTrak – Behind the Scenes |
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By Todd Simon on |
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Chicago FastTrack this year was one of the best – if not the best – ever. To give you a sense of what it takes to put on a FastTrak event, I talked with Jenna Bodenmann, MC² Corporate Marketing Manager. Jenna is our point person for the production of every FastTrak. I wanted Jenna to explain the process for getting FastTrak up and running.
TS: Jenna, this FastTrak was probably our b ...
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Summer, plus heat, plus sailboats flitting about the lake equals FastTrak Chicago! |
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By Todd Simon on |
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I want to give you an update on MC²'s exclusive sponsorship program – the Exhibitor FastTrak CTSM program.
For those of you that don’t know what FastTrak is all about, it’s the regional seminar series for the Certified Trade Show Manager certification (CTSM) or Continued Education Units (CEUs) from Exhibitor Magazine and Northern Illinois University Outreach. MC² is the founding and sole sponsor of this educational seminar series and we have hosted more than 26 FastTrak seminars aro ...
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The Single Most Difficult Thing To Set At Any Trade Show or Event |
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By Todd Simon on |
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There is one thing – no matter the show, the industry, the size of the booth, or the size of the audience– that is the most difficult thing to set. Do you know what it is?
It’s EXPECTATIONS
Setting expectations is the hardest thing to do – not only in the trade show or event industry, but in life in general. I would suggest it is the single most important activity that will determine whether the outcome of a sit ...
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Report From Gravity Free |
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By Todd Simon on |
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Gravity
1. The force of attraction by which terrestrial bodies tend to fall toward the center of the earth.
2. Heaviness or weight.
3. Serious or critical nature.
I thought I would put the definition of gravity out there before I talk about Gravity Free — the meeting of creative professionals that took place May 12-14 in Chicago. This Exhibitor Magazine event brought ...
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