MC² announced today that it is introducing a new electronic newsletter: eConnections – A Digest for Event, Exhibit, and Environment Professionals. The new publication is published monthly and distributed free via opt-in email and through a link on this web site.
MC² launched the publication to support its customers' efforts to
create targeted, results-generating exhibit and event programs for
their companies. "Exhibit and event planning is a complex process that
requires expertise in branding, marketing, design management and time
management. Our goal is to provide tools and information our clients
can use to realize even greater success from their efforts," said Rob
Murphy, CMO for MC².
A key element in each issue of the newsletter will be an
original feature article, often based on an interview with an expert in
the event industry and focused on the challenges exhibit and event
marketers face. In addition, every issue will include links to
informative internet articles on vendor selection/management,
choosing/supervising booth personnel, saving money, improving business
relationships, getting job promotions and working more wisely. A
listing of industry events and associations of interest to the readers
will also be included.
"Our clients face tremendous pressure to produce results and
overcome budgetary constraints. eConnections provides tips, tactics and
strategies which can help to overcome these obstacles." Murphy said.
To subscribe to eConnections return to the Home Page and click on the "Newsletter Registry" link.
MC² is one of the nation's leading experiential
communications agencies with offices in ten cities. The company
designs, creates and manages events, exhibits, custom environments and
corporate meetings worldwide for companies including Intel, Canon,
Samsung, Fuji, and Rubbermaid.